The "starving artist" stereotype exists for a reason. Making a living on music alone is a real struggle for many musicians. But what if I told you the music industry is actually booming, with revenues reaching a record high $17.1 billion in 2023? The question isn't whether you can make money as a musician; it's how you can get your share.
I've been on this journey myself since 2011, rocking over 100 live gigs across Atlanta, from intimate venues to festivals like Sweetwater 420 Fest. I even opened for Better Than Ezra and appeared on the same lineup as Snoop Dogg! I've seen the good, the bad, and the ramen-fueled all-nighters. Despite the challenges, my passion for music has never faded. But the landscape has changed—today, it's about building a strong online presence and personal brand alongside your stage presence and musical talent.
That's why I created this blog: to share everything I've learned, the mistakes I've made, and the strategies that actually work when it comes to making money as a musician in today's world. So, here are some of the most popular ways you can start to supplement your income while still getting to work in music. With some dedication and hustle, we can start to rewrite the starving artist narrative!
Breaking into the local music scene can feel daunting—especially for an artist or band just starting out. In reality, most venues won't hand you a big paycheck for your first show. Here's how to turn that "play for beer" gig into a paying gig (and a recurring job opportunity):
Remember, building a reputation takes time. By showing professionalism, offering value upfront, and delivering a memorable performance, you'll create lasting relationships and a consistent stream of word-of-mouth referrals.
Here are a few more ways to get your name out there, build confidence, and score gigs that pay:
Let's face it, rocking out onstage is amazing, but it can be tough to make ends meet solely from gigs and performances. That's where teaching music comes in! Teaching can be incredibly rewarding, and more importantly, it can be a reliable way to supplement your income.
The traditional route of one-on-one lessons is still a fantastic way to go, but the world of music instruction has expanded in recent years. The rise of online platforms like YouTube presents an exciting new avenue to build your audience and generate income. YouTube allows you to reach a massive amount of viewers and turn your music skills into a thriving online business. Your YouTube channel can be a powerful tool for attracting one-on-one students while making money on the side through targeted ads. Here are some tips for getting your channel started:
Growing a great YouTube channel takes time—and ad revenue won’t pay the bills unless you’re getting 1 million or more views per month. That’s why it’s a good idea to try to convert your viewers into clients for one-on-one lessons, whether they’re in-person or online. This will allow you to make some money while your channel grows.
To get the most conversions to one-on-one work, you’ll need to create your own personal music website. This will let your viewers learn more about you and give them a way to contact you for lessons. A website allows you to collect and own your audience data—like contact info—and establish a direct connection with your students via email or text (think: a newsletter or lesson schedule). It also helps boost the other income streams that we’ll discuss later in the blog. Additionally, once you’ve built a solid following, you can think about posting gated lessons on your website that generate more revenue per viewer than YouTube ads (10,000 $5 lessons is $50,000!).
Here are some things to consider when offering paid lessons:
Ever wondered how those catchy loops and sound effects end up in your favorite songs? The secret weapon of many modern producers is the sample pack. These downloadable collections of pre-recorded sounds (drums, melodies, vocals, etc.) are a staple in today's music production workflow.
The beauty of samples as a side hustle? Scalability. You can sell them an unlimited number of times, potentially reaching and profiting from a vast audience of music producers worldwide.
If you already have your own website with a portfolio of your work, which I recommend creating if you’re serious about making money as a musician, selling samples can provide a nice extra stream of income. The actual amount of money you can make selling samples depends on your ability to attract music producers and artists to your site. Think of it like building a music store. The more customers you have walking through the door, the more sales you'll make.
Here's the reality:
Building an audience from scratch is totally achievable, but it's a long-term game. If creating high-quality samples and marketing them sounds like something you'd genuinely enjoy, then it could be a rewarding creative outlet with some income potential on top. Even better, if you're already building your online presence to attract session work, live gigs, or teaching opportunities, creating and selling samples is a fantastic way to diversify your current income streams.
It's all about personal fit. While selling samples might not be a get-rich-quick scheme, it can be a fun way to share your creations and potentially make some money. When all is said and done, the decision comes down to whether you find the process enjoyable and rewarding.
If you don’t want to sell samples on your own personal site, your other option would be to sell them on a sample marketplace.
Unfortunately, during my research for this blog, I found it quite difficult to locate links to sign up as a provider or creator on the most popular sample marketplaces. After looking through many of the top marketplaces’ websites, I was only able to find two dedicated sample submission portals—on Samplesound and Splice. Samplesound’s demo submission form is relatively easy to complete, requiring only a SoundCloud link, short message, and contact info. However, acceptance onto their platform still isn't a sure thing. On the contrary, submitting samples to Splice isn't a simple click-and-upload process. A lengthy application form awaits, with no guarantee of getting accepted. Ultimately, a team review determines if your creations are a good fit for their platform. For those who are interested, here’s the link to Splice’s creator submission page.
Some other popular marketplaces you could attempt to contact include Loopmasters, LANDR, and Tracklib. Here are the links to their ‘Contact Us’ pages and email addresses:
When reaching out to top sample providers, first impressions are key. Here's how to craft a compelling message that will grab their attention:
While creating and selling samples is a fantastic way to showcase your sound and generate income, it can also be a stepping stone to more personalized work with individual producers. Your online sample library acts as your digital music portfolio, demonstrating your skills and versatility to a global network of potential collaborators. Producers can easily browse your work and discover if your sounds fit their creative vision.
Many top producers surround themselves with talented musicians they can call on for specific projects. By establishing your name and building an online presence through sample sales, you increase your chances of getting noticed and potentially joining their roster.
So, how do you land a spot on a producer's team? Here are some strategies:
The type of agreement you reach with a producer can vary. Some projects offer a one-time payment for your contribution, while others might involve royalty splits on future earnings from the music you create together. Just always make sure to get a written and signed contract.
Here's a bonus tip: Starting early with sample creation and building up a strong sample library can have long-term benefits, especially if you get a chance to work with top producers. Imagine collecting royalties on your work years down the line, potentially providing passive income and contributing to a secure musical future.
Building these side hustles is a great long-term plan! However, it can take some time to see results. Each side hustle requires a broad range of skills unrelated to music, as well as a significant time investment. If you’re looking for an option that’s less of a lift and can bring you some immediate cash, try Performidi. Performidi takes the load off so you can focus solely on getting paid for your musical talent, giving you direct access to music producers and artists with paying gigs for musicians. It’s as easy as accepting a producer’s project, uploading your recording, and getting paid!
To learn more about how Performidi works, click here. Or, you can click the button below to try Performidi now:
Adam Davault is a seasoned multi-instrumentalist who has produced music for 10+ years. Before that, he was a member of multiple rock and alternative bands and had the privilege of playing at major festivals like Sweetwater 420 Fest and Shamrock the Station. Witnessing the struggles musicians and producers face firsthand, he made it his mission to shed light on the industry's often-guarded secrets.